A six-month marketing plan that turns Rightlander from a compliance vendor into the affiliate intelligence platform of record across iGaming, Trading, E-commerce, Pharma and Trackback.
Five narrative throughlines that run across every sector, every channel, every month. Rotate them. don't repeat.
Most affiliate activity happens where brands can't see it. closed groups, dark social, micro-publishers, off-domain UGC. Rightlander is the only company that scans that surface.
From "stay out of trouble" to "spend with confidence". When you can see what your affiliates actually do, you can pay more of them, more often, in more markets.
Generative content is multiplying faster than any internal team can review. Detection has to be machine-scale or the regulator finds it first.
You can't write rules for behaviour you can't see. Every regulatory cycle starts with a discovery problem. that's where Rightlander begins.
Eight years of scanning makes us the most complete affiliate intelligence dataset in the world. Compliance is a use case. not the product.
The marketing plan splits Rightlander into six distinct segment voices. Same scanning engine. radically different stories.
Regulator-literate buyers. Sunny & Sarafina lead. Tone: confident, sector-fluent, never preachy.
Trading & CryptoSunny + Nic lead. Treat the buyer like a compliance head reading the latest Dear CEO letter. Cool, technical, exact.
E-commerceJonathan Elkin leads. Commercial, ROI-led, fluent in Awin / Impact / Partnerize. Compliance is a footnote. leakage is the headline.
Trackback (SME)Product-led, JE voice. For small affiliate programmes that can't afford "enterprise compliance". and shouldn't have to.
Pharma & HFSSIan + JE. Don't sell. Show the data: HFSS scope, MHRA expectations, off-licence claims at scale.
Brand / GeneralEight years of pattern recognition, written like a Substack. not a press release. Voice of the company.
Master narrative, three positioning pillars, value props per segment, proof points and disqualifiers.
Four weeks of ready-to-copy posts across all six segments, with one-click copy and segment filtering.
Reusable openers for any LinkedIn post, blog, talk or email. Copy a template, drop in the specifics.
Week-by-week grid with PR, events, blog, LinkedIn and case study activity layered together.
Eight events with the four-week activation arc. pre, during, post. and who owns each beat.
Live testimonials, case-study pipeline, co-marketing partners and PR-ready quotes.
Phase-by-phase timeline, milestones, owners and the six things needed by Friday 15 May.
RACI, weekly cadence, content production rhythm and editorial sign-off.
