Client PR pipeline

Live testimonials. Drafts in flight. Scheduled co-marketing. Pipeline.

Every story has a status, an owner, and a publication date. Quote refreshes happen on a 90-day cycle. Co-marketing announcements coordinate with the conference calendar.

Live iGaming

Trade Nation

Byline / source: Anthony Sharpe (Trade Nation, since Oct 2023)

Workbench platform live across multiple jurisdictions. Monthly cross-jurisdiction reports. Anchor case study for iGaming.

"Rightlander has effectively become an extension of our compliance function across multiple jurisdictions.". Anthony Sharpe

Live iGaming

FDJ

Byline / source: Head of Affiliates, Kindred affiliates team

Active across regulated markets. Quote refresh in May, full case study draft June.

Quote scheduled for refresh · case study draft due 22 Jun

Live iGaming

Bally's Interactive / Gamesys

Byline / source: Jack Holmes

Remedy product live in operator workflow. Case study captured at Malta NEXT Summit.

Case study live July W1

Live iGaming

Income Access

Byline / source: Vice President, Strategy

Strategic partnership. Co-marketing announcement queued for early June.

Co-marketing announcement · W/C 1 Jun

Live iGaming · SME

Ken Henricson (small online gaming)

Byline / source: Ken Henricson

Mitigatr → Rightlander migration story. Use as Trackback supporting voice.

Trackback launch supporting case · 8 Jun

In draft E-commerce

Acer

Byline / source: TBD

Coupon-leakage and brand-bidding audit. Anchor e-commerce case study.

Draft 1 Jun · live 15 Jun

In draft Trading

Confidential FX broker

Byline / source: Compliance lead (named at publication)

FinProm + IB monitoring. Cornerstone trading case study for the H2 push.

Draft 27 Jul · live 3 Aug

Scheduled E-commerce · Partnership

Awin co-marketing

Byline / source: Joint PR with Awin

Joint announcement of intelligence layer integration. Anchored to Affilifest South recap.

Announcement W/C 1 Jun · live W/C 12 Oct (full)

Scheduled iGaming · Partnership

Playtech / Kaizen co-marketing

Byline / source: Joint PR · Appu coordinating

iGaming partnership leveraged through G2E.

Announcement late October aligned with G2E

Scheduled E-commerce

Fidelity (e-commerce arm)

Byline / source: TBD

Scoping. Case study targeted late Q4. Use as PI Live anchor.

Draft 19 Oct · publication after sign-off

Pipeline Pharma

Pharma client

Byline / source: TBD · UK pharma group

Scoping. Anchored to Ian + JE pharma launch in September.

Pharma launch · 7 Sep

Pipeline Crypto

Crypto exchange

Byline / source: Compliance lead

Under NDA. Scoping for late summer publication.

Draft 21 Sep · live 28 Sep

Pipeline Trackback

Trackback SME testimonials

Byline / source: Three early-access SMEs

Drip-feed across June, July, August. Used as social proof on Trackback.com and LinkedIn.

Cadence: 1 per month from June through August

PR principles

How we handle clients in public.

  • Always quote. Never paraphrase a client. Quotes carry weight; summaries don't.
  • Always sign-off in writing. Even live testimonials get re-confirmed before any new placement.
  • Always specific. Numbers and named jurisdictions. "Improved compliance" doesn't earn coverage.
  • Refresh on a 90-day cycle. Trade Nation, FDJ, Bally's, Income Access. quotes are not eternal.
  • Co-marketing follows events. Awin to Affilifest South. Playtech/Kaizen to G2E. Always anchored to a moment.
  • Pharma is press-cautious. No client name without legal review. Anonymised case studies welcome.
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