Marketing Hub · Internal
Plan & track

Four phases. Eight events. Twelve case studies. One direction.

The whole programme on one timeline. Each phase has a name, a window, and a milestone list. Use this page to brief Sarafina, Kat or anyone joining the project.

8 May → 15 May

Phase 1 · Direction lock

  • Friday 15 May approval gate — six items below.
  • Segment leads named in writing. Voice ownership confirmed.
  • £1,000 LinkedIn boost reallocated within May budget.
  • All Hands filming brief approved (30 June recording).
  • iGB Live client event yes/no — Laila + Kat to commit by 15 May.
  • LinkedIn franchise grid signed off by Sarafina.
  • Kraken case study permission requested.
18 May → 30 June

Phase 2 · Voice activation

  • Sarafina Webinar — 13 May (already in motion).
  • Malta NEXT Summit field reports — 27–28 May.
  • Trackback launch supporting content live by 8 June.
  • Affilifest South + SBC Americas activation arcs.
  • Five LinkedIn franchises live across all six segment voices.
  • Trade Nation + FDJ + Bally's + Income Access quote refreshes complete.
  • iGB Live + iPX London + All Hands content captured.
1 July → 31 August

Phase 3 · Cross-segment pressure

  • iGB Live recap content cycle.
  • Pharma soft launch (Ian).
  • Mid-year trading review (Sunny + Nic).
  • Eight-year-anniversary cross-segment piece.
  • Two new case studies live (Bally's, FX broker).
  • Trackback feature drop and milestone PR.
  • Pre-G2E and Forex Expo content bank prepared.
1 Sept → 31 October

Phase 4 · Conference-led close

  • Pharma full launch (Ian + JE) · 7 September.
  • Forex Expo Dubai · 22 September.
  • SBC Lisbon · 29 September.
  • PI Live London · 20 October.
  • Global Gaming Expo Las Vegas · 28 October.
  • Crypto exchange + Fidelity case studies live.
  • Awin and Playtech / Kaizen co-marketing announcements live.
  • Q1 2027 plan drafted by 31 October.
By 15 May 2026 — six things needed for go-ahead

The approval gate.

Six decisions that unlock the whole plan. Anything not signed off by Friday delays Phase 2.

  1. Segment leads confirmed — Sunny (iGaming + Trading), JE (E-com + Trackback + Pharma support), Sarafina (Brand), Ian (Pharma + AI), Nic (Trading + Crypto support).
  2. £1,000 budget reallocation for May LinkedIn boost.
  3. All Hands filming brief agreed for 30 June recording.
  4. iGB Live client event yes/no decision — Laila + Kat.
  5. LinkedIn franchise grid signed off by Sarafina.
  6. Kraken case study permission requested in writing.
North-star OKRs · H2 2026

Five outcomes that prove the plan worked.

Thought leadership
6pieces
Across all six segments
Speaking slots
5events
SBC, iGB, PI Live, Forex Expo, G2E
Organic traffic
+40%
vs Apr 2026 baseline
LinkedIn followers
+20%
25% engagement rate floor
Trackback signups
200SMEs
15 MQLs to enterprise
Copied