One master narrative. Three positioning pillars. Six segment value props. Twelve proof points. Use this page as the source of truth before any post, page or pitch goes out.
Rightlander has spent eight years scanning the surfaces operators don't reach. closed groups, dark social, off-domain UGC, AI-generated review pages. The compliance layer is just the most visible part of what we do. The product is intelligence.
Rightlander is the affiliate intelligence platform that operators, traders and retailers use to see. and govern. the 70% of affiliate activity that lives outside their direct programme. We scan it, we score it, we route it. So you can grow the channel without inheriting its risk.
The intelligence platform for everything happening in your affiliate channel that you can't see.
We monitor, score and govern the parts of your affiliate channel that sit outside your tracking links. From iGaming to FX, retail to pharma. visibility before policy, intelligence before action.
Every product, page and post should ladder back to one of these three. They are deliberately ordered. visibility comes before intelligence; intelligence comes before confidence.
We see what your team can't. Closed groups, dark social, AI-generated content, sub-affiliates four hops down. The largest affiliate scan footprint in the industry.
Proof: 4.2M+ assets scanned monthly · 78 jurisdictions · partners' sub-affiliate transparency.
Eight years of pattern data. We don't flag. we explain. Risk scoring, regulator-mapped categorisation, market intelligence layered onto your programme.
Proof: Workbench platform · Trade Nation, FDJ, Bally's, Income Access live · regulator-aligned taxonomies.
Spend more, in more markets, with less anxiety. Compliance becomes a growth lever. not a brake. Your channel team gets to do their job.
Proof: client testimonials · regulator inquiries answered same-day · zero-surprise audits.
Use the right one. Mixing the iGaming sentence into an e-commerce pitch is the single biggest reason a deal stalls.
Lead with regulator intelligence, market expansion, dark social. Sunny & Sarafina own the voice.
Buyer: Head of Affiliates / Head of Compliance · Cycle: 3–6 months · Trigger: regulator letter, new market, AI-generated review explosion.
Cool, technical, FCA Dear-CEO-letter tone. Sunny + Nic lead. Treat finfluencers as a specific named risk.
Buyer: Compliance / Head of IB / Head of Affiliates · Cycle: 2–4 months · Trigger: FCA action, MiCA milestone, finfluencer scandal.
Commercial, ROI-led, fluent in Awin / Impact / Partnerize. Jonathan Elkin owns the voice. Compliance is a footnote. leakage is the headline.
Buyer: Head of Partnerships / Affiliate Director · Cycle: 1–3 months · Trigger: brand bidding spike, coupon leakage audit, CDC review.
Plainspoken, anti-enterprise, product-led. JE voice. Stop talking like a vendor.
Buyer: founder, CMO, in-house affiliate manager · Cycle: 14-day self-serve · Trigger: first regulator email, first influencer wobble.
Adult, gentle, evidence-led. Ian + JE. Don't sell. show the data. HFSS scope, MHRA expectations, off-licence claims at scale.
Buyer: Head of Compliance / Marketing Director · Cycle: 4–8 months · Trigger: HFSS enforcement, off-label content surge.
CEO voice. Sarafina. Substack, not press release. Eight years of pattern recognition, written in first person.
Audience: industry, partners, recruits, future investors · Trigger: anniversary, new sector launch, milestone scan.
Affiliate assets scanned per month across 78 jurisdictions.
Continuous scanning data. the deepest affiliate-behaviour dataset in the industry.
Workbench platform live since Oct 2023 · monthly cross-jurisdiction reports.
Kindred affiliates team uses Rightlander across regulated markets.
Remedy product live in operator workflow.
Strategic partnership. Rightlander integrated into the IA stack.
Regulator-aligned taxonomies maintained by the Rightlander research team.
Live model trained on eight years of human + machine affiliate output.
We have earned the right to be specific. These phrases are out of voice.
