Workflow & cadence

Who does what. When. How often.

RACI by content type. Weekly cadence. Editorial sign-off. Read this page before adding any new content type to the plan.

RACI · by content type

One named owner per artefact. Always.

Content type	Responsible	Accountable	Consulted	Informed
LinkedIn post (segment)	Brean	Voice lead (Sunny / JE / Sarafina / Ian / Nic)	Kat	Sarafina
Blog / thought leadership	Brean	Voice lead	Sarafina, Kat	Whole team
CEO voice (Sarafina)	Sarafina	Sarafina	Brean, Kat	Whole team
Trackback drops	Brean	JE	Visk, Kat	Sarafina
Conference activation	Laila	Voice lead at event	Brean, Visk, Kat	Sarafina
PR pitch + coverage	Kat	Sarafina	Voice lead, Brean	Whole team
Case study draft	Brean	Kat	Voice lead, Sarafina	Whole team
Co-marketing announce	Kat	Sarafina	JE / Sunny depending on segment	Whole team
Creative / visual	Visk	Kat	Voice lead	Sarafina

Weekly cadence

Field-report post (post-event weeks). Editorial planning standup 09:30. Trackback drip review.

Compliance Watch (Sunny / Nic). Brean drafts Wed + Thu posts. PR pitches go out before noon UK.

"What we saw" post (JE / Sarafina). Mid-week sign-off check on next week's blog. Visk delivers any creative.

CEO / leader voice (Sarafina / JE / Sunny). Editorial copy review. Case-study sign-off chase.

Trackback drop. Weekly retro at 16:00. Calendar +1 week locked. PR coverage check.

Editorial sign-off

Voice gate. Every piece is reviewed by the segment voice lead before publication. No exceptions for "small" posts.
Fact gate. Every claim referencing a number, regulator, or client name is checked by Brean against the proof-point list on the Messaging page.
Brand gate. Sarafina has final read on any CEO-voice piece, any cross-segment piece, and any post that mentions a client by name for the first time.

Standard turnaround: 24h voice gate, 4h fact gate, 12h brand gate. If a piece misses the window, it slips a day rather than skipping a gate.