Marketing Hub · Internal
Conferences & events · May–Oct 2026

Eight events. One activation arc. Repeated.

Every event runs the same five-stage arc — preview content (T–14), embargoed PR (T–7), live field reports during, Friday recap, and a deeper recap blog one week after. Owners are named. No ambiguity.

Jump to
JUN 03Affilifest SouthJUN 09SBC AmericasJUN 30iPX LondonJUL 01iGB LiveSEP 22Forex Expo DubaiSEP 29SBC LisbonOCT 20PI Live LondonOCT 28G2E Las Vegas
JUN
03
2026
E-commerceiGaming

Affilifest South

Margate, UK · Wed

Mid-market retail leakage panel + post-event hot takes.

Jonathan on a 'leakage in mid-market retail' panel. Brean runs the post-event content cycle. Hot-take LinkedIn from Jonathan, Tuesday morning after.

Owners

Jonathan Elkin
Jonathan Elkin
Sales Director
Brean Wilkinson
Brean Wilkinson
Regulatory Relations

Objective

10 booked discovery calls with mid-market e-com brands. 2 panel-quote PR pickups.

Activation arc · Wed 03 JUN
T–14
Preview blog
+ embargoed PR
T–7
"What I'll be
looking for" post
EVENT
Affilifest South
field reports
T+1
Friday recap
thread
T+7
Recap blog
+ PR chase

Linked posts

→Coupon leakage post→Self-attestation post
JUN
09
2026
iGamingBrand

SBC Americas

Fort Lauderdale, US · Tue

Tribal-operator focus. Booth content for the summer.

Sunny leads with tribal operators. Field-report LinkedIn Wednesday. Sarafina records one short-form video on the booth that fuels content through summer.

Owners

Sunny Yadu
Sunny Yadu
BD · iGaming + Trading
Sarafina Wolde Gabriel
Sarafina Wolde Gabriel
CEO

Objective

8 booked tribal-operator demos. 1 anchor booth-video for July/August reuse.

Activation arc · Tue 09 JUN
T–14
Preview blog
+ embargoed PR
T–7
"What I'll be
looking for" post
EVENT
SBC Americas
field reports
T+1
Friday recap
thread
T+7
Recap blog
+ PR chase

Linked posts

→Three regulators post→Eight years post
JUN
30
2026
E-commerceTrackback

iPX London

London, UK · Tue

Trackback feature drop in the same week. Soft launchpad for PI Live.

Smaller affiliate-focused event. Jonathan running 1:1s. Trackback feature drop the same week, warming up the PI Live keynote three months later.

Owners

Jonathan Elkin
Jonathan Elkin
Sales Director

Objective

12 booked Trackback demos. 1 testimonial captured on-site.

Activation arc · Tue 30 JUN
T–14
Preview blog
+ embargoed PR
T–7
"What I'll be
looking for" post
EVENT
iPX London
field reports
T+1
Friday recap
thread
T+7
Recap blog
+ PR chase

Linked posts

→Spreadsheet-killer post→Smaller-not-safer post
JUL
01
2026
iGamingBrand

iGB Live

London, UK · Wed

Three-day live-blog rhythm. Client event evening Day 1.

Sarafina judging awards. Sunny on a panel. Three-day live-blog rhythm, one post per day per author. Client event evening of Day 1, IF approved by Friday 15 May.

Owners

Sarafina Wolde Gabriel
Sarafina Wolde Gabriel
CEO
Sunny Yadu
Sunny Yadu
BD · iGaming + Trading
Laila Walker
Laila Walker
Events & Operations

Objective

20 demos. 1 awards-judging story for PR. 30 client-event attendees.

Activation arc · Wed 01 JUL
T–14
Preview blog
+ embargoed PR
T–7
"What I'll be
looking for" post
EVENT
iGB Live
field reports
T+1
Friday recap
thread
T+7
Recap blog
+ PR chase

Linked posts

→German market reshuffle→Unseen 70% post
SEP
22
2026
TradingCrypto

Forex Expo Dubai

Dubai, UAE · Tue

FinProm + MiCA arc. Cornerstone trading event of H2.

Nicole on a panel covering FinProm post-go-live patterns. Cornerstone trading event of H2. PR cycle two weeks ahead, embargoed pitch to FX trade press.

Owners

Nicole Mitton
Nicole Mitton
Customer Success
Sunny Yadu
Sunny Yadu
BD · iGaming + Trading

Objective

15 broker demos. 2 FX trade-press features in pre-event week.

Activation arc · Tue 22 SEP
T–14
Preview blog
+ embargoed PR
T–7
"What I'll be
looking for" post
EVENT
Forex Expo Dubai
field reports
T+1
Friday recap
thread
T+7
Recap blog
+ PR chase

Linked posts

→FinProm IB post→FinProm anniversary post
SEP
29
2026
iGamingBrand

SBC Lisbon

Lisbon, PT · Tue

Cornerstone European iGaming event. Same arc as iGB.

Cornerstone European iGaming event. Same arc as iGB but focused on European regulatory shifts. Sarafina CEO-voice piece pre-event. Three field-report posts during. Recap thread the Friday after.

Owners

Sunny Yadu
Sunny Yadu
BD · iGaming + Trading
Sarafina Wolde Gabriel
Sarafina Wolde Gabriel
CEO

Objective

18 European operator demos. Sarafina CEO byline pre-event.

Activation arc · Tue 29 SEP
T–14
Preview blog
+ embargoed PR
T–7
"What I'll be
looking for" post
EVENT
SBC Lisbon
field reports
T+1
Friday recap
thread
T+7
Recap blog
+ PR chase

Linked posts

→Three regulators post→Budget renamed post
OCT
20
2026
E-commerceTrackback

PI Live London

London, UK · Tue

Cornerstone e-commerce event. Awin co-marketing booth.

Cornerstone e-commerce event. Jonathan keynote pitch. Awin co-marketing booth presence. Two months of warm-up content from Jonathan starting late August.

Owners

Jonathan Elkin
Jonathan Elkin
Sales Director
Brean Wilkinson
Brean Wilkinson
Regulatory Relations

Objective

JE keynote slot confirmed. 25 booked Trackback demos. 1 Awin co-marketing case study.

Activation arc · Tue 20 OCT
T–14
Preview blog
+ embargoed PR
T–7
"What I'll be
looking for" post
EVENT
PI Live London
field reports
T+1
Friday recap
thread
T+7
Recap blog
+ PR chase

Linked posts

→Coupon leakage post→Spreadsheet-killer post
OCT
28
2026
iGamingBrand

G2E Las Vegas

Las Vegas, US · Wed

US iGaming closer of the year. Sets up Q4 / Q1 NA push.

US iGaming closer of the year. Sunny + Sarafina rotate. Use to set up Q4 / Q1 North American push and seed conversations for SBC Americas 2027.

Owners

Sunny Yadu
Sunny Yadu
BD · iGaming + Trading
Sarafina Wolde Gabriel
Sarafina Wolde Gabriel
CEO

Objective

20 US operator demos. 1 G2E speaking slot for Sarafina (target: regulatory panel).

Activation arc · Wed 28 OCT
T–14
Preview blog
+ embargoed PR
T–7
"What I'll be
looking for" post
EVENT
G2E Las Vegas
field reports
T+1
Friday recap
thread
T+7
Recap blog
+ PR chase

Linked posts

→Unseen 70% post→German market post
The five-stage activation arc

Run this for every conference. No exceptions.

T–14

Preview blog

Segment lead's blog post. Embargoed PR pitch to two trade outlets. LinkedIn agenda announcement.

T–7

"Looking for" post

Thought-leadership LinkedIn from the attending leader. 1:1 calendar opens (Calendly link in posts).

EVENT

Field reports

One post per attending leader per day. Booth + panel content captured. Booth lead briefing every morning.

T+1

Friday recap

Recap thread on LinkedIn. Coverage chase with PR. Internal lessons-learned doc.

T+7

Recap blog

Long-form recap from the segment lead. Cross-link in next month's newsletter. Lessons in next All Hands.

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